1. Kingfisher Files Name
Brand Name Font Style: Bold Plom Praeng
Capitalized first letters of each word with one space between first and second words.
2. General Font
Arial is the standard font used at Kingfisher Files.
The symbol “&” will be used exclusively in place of the word “and’.
4. Language Style
The language will be:
Gentle not pushy
Engaging not exclusionary.
Communication styles: An effort will be made to be attractive to persons who have different communications styles
Visual – A variety of photos and textures will be used to engage the eye
Auditory – Creative language imploring the senses and the imagination will be utilized.
Kinesthetic – Animated slider, animated pie chart in LW&T, moving pictures on Home page, etc. will be utilized.
5. Brand Colors
Logos include the white and full color version of the kingfisher with the Kingfisher Files name to the right of the logo or centered beneath it. Both the logo and the name are registered trademarks. The logos can be found in the Affiliate Creatives.
“Not just a piece of paper…
peace of mind.”